GOOGLE’S ad word Program: The Risks Involved

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When an internet user enters a word or phrase that is identical with any of reserved keywords the sponsored ads will be displayed, alongside the natural search results. An average internet user, searching for the website of a particular company often enters the name or trademark of that company on Google. The search engine will display a result page, containing a list of websites links that reflect the trademark or trade name used. Here, the trademark or name of the company is being used as a “keyword” (or “Ad Word”), and the list of websites links displayed are referred to as “natural search results”… Read more